EXPLOSIVE GROWTH! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Unprecedented Expansion! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company offers a wide range of home services, from housekeeping to elderly care, and has amassed a client network exceeding 1,000,000 since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across nine countries in Southeast Asia.




The Southeast Asian pembantu Jakarta home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan capitalizes on Japanese expertise and a unique talent development system to enhance its industry dominance.

“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With a rich background at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over 50,000 specialized staff members.



Ayasan’s meteoric rise is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and future growth plans to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has built a strong track record in babysitter Indonesia enterprise solutions, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from diplomatic missions and emerging businesses such as FlashExpress and Gowabi has been increasing significantly.



“I am assured that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-powered matching system. Furthermore, Ayasan is planning cross-border service expansions, including personnel dispatch to Japan, positioning itself as a dominant force in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is in discussions about collaborations with potential partners for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Details about Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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