EXPLOSIVE GROWTH! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a broad selection of home services, from domestic chores to caregiving, and has amassed a customer base exceeding 1,000,000 since its inception. Notably, Ayasan has doubled its user base in the past two years and is quickly establishing itself across nine countries in Southeast Asia.




The Southeast Asian cleaning service Indonesia home services market is assessed at approximately USD 15 billion, with the housekeeping industry expanding at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this competitive market, Ayasan capitalizes on Japanese-style high-quality services and a specialized training framework to capture a larger market segment.

“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With a notable career at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has grown to employ over 50,000 specialized staff members.



Ayasan’s meteoric rise is driven by an ambitious growth plan. Beyond its base in Jakarta and future growth plans to Bali, the company is also extending operations in several other Asian countries. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has established itself in babysitter Indonesia business support, with over a thousand customers including leading global brands. Recently, demand from embassies and startup companies such as FlashExpress and Gowabi has been increasing significantly.



“I am assured that even in the age of AI, the importance of human-centered services will remain indispensable,” asserts Ise. The company boasts an in-house IT engineering team and is working on an AI-driven solution. Furthermore, Ayasan is exploring cross-border service expansions, including worker placement overseas, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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